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Green Tech & Sustainable IT Practices

  • By Ella Winslow
  • August 8, 2025

Green tech refers to a type of technology that is considered environmentally friendly based on its production process or its supply chain. Green tech, an abbreviation of “green technology” can also refer to clean energy production, the use of alternative fuels, and technologies that are less harmful to the environment than fossil fuels.

You’re curious about how tech can actually help the planet and that’s exactly why this article exists. We’ll walk through what green tech and sustainable IT practices really mean and why they matter not with dense jargon, but with clear, friendly talk.

What Is Green IT and Sustainability?

Green IT also known as green computing or sustainable IT is simply about making your use of technology gentler on the environment. That could mean running data centers more smartly, coding software that uses less power, or choosing hardware that’s more energy efficient which all contribute to Sustainability.

Green Tech? That’s the bigger umbrella. It covers any tech that cuts emissions, saves resources, and supports a healthier planet whether you’re talking about solar-powered data centers or biodegradable electronics.

How Green Tech Works, Its Types & Adoption

There are a few ways this stuff plays out:

  • Energy-smart data centers, boasting tricks like free-air cooling and modular design to slash energy needs.
  • Efficient software coding, where tiny changes in code translate into massive energy savings at scale.
  • Circular hardware, like remanufactured laptops that save water, raw materials, and carbon.

Green computing research, showing that combining AI-optimized data centers, energy-efficient hardware, and circular systems can cut energy by 40–60% while still delivering performance.

More companies are adopting these practices. Some data centers now invest in real time renewable energy storage, while others are thinking of pairing real usage with green energy sourcing for better transparency.

How IT Companies Can Drive Green Tech with Sustainable Software

If you’re in IT, you know your code, servers, and software shape environmental impact even if it’s invisible. Here’s how to steer things toward the green side:

1. Write Lean, Green Code

A little optimization can go a long way. SIG found that cleaner code can slice energy use by 17–90%, depending on the project.

2. Lean on Green Software Engineering

There’s a growing body of work like the Green Software Foundation and research on green AI systems that guides developers to reduce emissions through smarter designs.

3. Drive Energy Efficiency in Data Centers

Choose techniques like free-air cooling, waste heat reuse, and low-power servers. They can significantly reduce electricity and cooling demands.

4. Think Circular for Hardware

Longer-lasting hardware means less e-waste. Refurbishing laptops can save hundreds of kilograms of CO₂ per device.

5. Set Real Renewable Energy Goals

Big users of energy like those running AI models should shift from vague “100% renewables” claims to energy accounting based on when and where energy is used. It’s more honest, and it pushes better strategy.

6. Get the Team Onboard

Surveys show nearly half of technologists know sustainable software matters but don’t know how to do it. Leadership needs to bridge that gap by investing in training and creating green-friendly workflows.

You’re not just building software, you’re part of a bigger shift toward tech that helps the planet, not hurts it. Green Tech and sustainable IT Practices aren’t optional extras. They’re smart, necessary moves for any tech-forward business.

By optimizing code, embracing circular hardware, rethinking energy sourcing, and empowering your team with green know-how, you can make a real difference without sacrificing performance or growth.

Pexaworks is a leading AI-first software development company that specializes in building intelligent, scalable, and user-centric digital solutions. We help startups, enterprises, and SMEs transform their operations through custom software, AI/ML integration, web and mobile app development, and cloud-based digital transformation.

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